100% has launched two new pairs of cycling sunglasses, the Eastcraft and Westcraft. Both have an aviator-like silhouette, but the Westcraft design is rounded and the Eastcraft design is squarer in shape, bearing a passing resemblance to Oakley’s Sutro design. Prices start from £169.99 (pricing in other territories is TBC).
Unusually, the models can be used with both a singular shield lens or separate dual lenses. The glasses’ V-latch locking mechanism across the bridge of the nose secures both lens types, and contributes to a distinctive look that is unmistakably 100% in style.
The glasses also have removable side ‘shields’, which 100% says give extra protection from the elements. The Eastcraft will be offered in four different frame/lens spec combinations, while the Westcraft will be offered in five different guises.
Novel characteristics aside, the Eastcraft and Westcraft models adopt many of the features 100% includes as standard on its glasses. The 5.5-base, cylindrical lenses are said to be treated to repel water and muck, and the frames are made from durable TR 90 Grilamid plastic.
100% also includes a hard case, microfibre cloth, alternate-fit nose pad and a clear-lens option as standard.
Diversifying the portfolio
100%’s latest models further bulk out what has become a pretty expansive offering in sports performance sunglasses, which contains models such as the Speedcraft, Glendale, S2 and Hypercraft.
The high-profile endorsement of Peter Sagan for several years has worked wonders for the American brand. It has been able to successfully move into a space dominated by Oakley, applying its experience in motocross goggles to good effect.